Rent temporary space within a retailer who sells complementary products to your ideal audience. Make good use of YouTube; YouTube is one online platform that can help you publicize your home makeup and beauty products business. “Packaging was a really big issue for me, she says. We’ve also pulled insights from many of our past articles and included examples of a variety of brands using Shopify to sell makeup online: from a science student turned beauty founder to the manufacturer of Kylie Cosmetics to a slew of super-niche brands selling makeup to athletes and tweens and women of color. There is always the new cosmetics you wanted to try out but they didn’t quite fit with your skin, or makeup tools never really needed, makeup you no longer wear, or perhaps never even opened. Make sure to take pictures in focus with excellent lighting. “I had saved what I thought was a year’s worth of expenses,” she says. When she introduced mascaras to the line, she contacted chemists to help her get the formulas right before outgrowing her home operation. Start by lightly wiping all palette surfaces with a dry Kleenex, you may need several to avoid mixing colours. Makeup allows you to hide some of the shortcomings, visually adjust the shape or emphasize the winning facial features. . In 2020, IRL experiences are harder to navigate. Many brands may use the same formulation made by the same facility, with subtle variations and different packaging. We interviewed four beauty founders who sell makeup online (and in-store) to hear first-hand about their experiences building makeup brands. Here is how you can do it. Thousands of independent creators boast millions of views and many make their living promoting other brands or launching their own. In how to sell makeup uses a variety of techniques. “I started out pretty low-tech,” says India. For makeup, use this space to describe the texture, finish, application, and use of the product. The first step to take when intending to sell your used makeup is to sort your used makeup. Go for it! What happens if it’s a fad and interest dies as quickly as it was born? You don’t have to purchase an expensive DSLR camera. Take the brush and lightly sweep it across the top of each colour and powder. So you have to do your research before you can start selling your used makeup. You have the option to add on Product Packs – sets of products at an even deeper discount to start your business strong – … This is the process Glambot goes through while selling used makeup. You have to go through your stash and throw out expired makeup and those that were used roughly. They make sure the new or pre-owned items contain at least 50 percent of product remaining and aren’t expired. Find out where they “hang out,” speak their language, and be strategic with your partnerships. Now, do not get us wrong, it is an easy way to get your brand out there, but not as simple as posting it to the internet and hoping for sales to roll in. Ok, WEll is this bad for your eyes? Shipping cosmetics can be a tricky endeavor, especially with products like pressed powders. “I knew that I was looking for companies that focused a little bit more on higher quality, more natural ingredients,” she says. “I just gave them mascara to include in their box and had free advertising for that whole month.”. Use this selling space for your own products as well as your sales rep marketing, so customers have a wide variety of products to choose from. If you’re looking to curate and resell, consider: Essential reading: How to Find and Work With Reliable Dropshipping Suppliers and Wholesalers. Copyright © 2021 Profitable Venture Magazine LLC | All Rights Reserved | See About Us | Contact Us | Privacy Policy | Disclaimer. Packaging is extremely important for makeup products because it serves several purposes. 1. The second way of selling used makeup is through regular resale sites like Poshmark that have developed a used makeup section within the community of buyers and sellers already trading their used goods. “It can take a toll, but when your company has a purpose, it makes it easier to stay dedicated.”, For her, the sacrifice was worth it. They can be found by a simple search online. “We had to start small, with one lipstick formula and only five shades.”. An app like Return Magic can help you initiate and track returns, generate return labels, and notify customers throughout the process. Megan of Amalie Beauty took this idea one step further, cashing in on the appeal of beauty reviews and unboxings by doing them herself. Do you want to start a business and make money selling makeup online? When someone compliments you on your lipstick shade then make sure you mention it’s Avon and that can be a great conversation starter. Is It Illegal to Sell Used Makeup in USA? Your photography can also tell a story—be sure that the aesthetic and models look like your ideal customers and represent their lifestyle and values. Each country has its own rules governing packaging requirements for beauty products. In 2016 the United States beauty and cosmetics market was worth $60 billion. How to make how to sell makeup online? Because of the nature of the product, beauty customers are turning to their favourite online creators on TikTok, YouTube, and Instagram before purchasing. This is more especially if you are selling your used makeup products to friends and acquaintances. In the Shopify Theme Store, filter themes by desired features and price or use one of these, recommended as ideal for beauty businesses: Competing for attention in the beauty space is challenging for emerging brands, while the industry is saturated with large brands that have even larger ad spends. For Melissa, her forecasting fell short and she ran out of money quickly. White label is an ideal option for brands selling a novelty item or unique concept versus a unique product. that are brand new unless otherwise stated. Obtain an Employer Identification Number (EIN) from the IRS using your business name. O’Neill said everything has been placed meticulously. Seriously! Your niche audience may be smaller, but maybe you’ve identified them as underrepresented and looking for your product. Is it illegal to sell used makeup? On the alternative, you can sanitize your makeup with a spray bottle filled with isopropyl alcohol from the drugstore (do not use ethyl alcohol). I lost a lot of my customers because it was unreliable. Since then The Lip Bar has grown into a force in the beauty industry. Think carefully about what sets you apart in a crowded space and tell that story on social, on your website, on packaging—everywhere. Like it was stated above, eBay actually bans the black market beauty practice because the risk is just too high. Consider additional media, too, like video lookbooks and makeup tutorials that can live on product pages or in a blog or gallery on the website. She curates collections in her Vancouver, Canada–based brickand-mortar and online stores. “Sometimes I’ll send them a photo of a swatch that I put on my own skin,” she says. White label is a great way to move quickly from idea to finished product, especially if you're jumping on a hot trend—there’s no need to test and tinker with new formulations over time. This post is geared primarily towards makeup artists, those who generate income by providing makeup services to others. Each region will have its own laws around how cosmetics must be manufactured, tested, labelled, and marketed. Color has always been an issue for Kate, and she’s continually working on new photos and videos for Redhead Revolution to help customers make informed picks. Soon, though, you may graduate to a more formal manufacturing process. The two were still working full time when they launched, and their salaries also helped fund the business. When Melissa upgraded from a side gig to running The Lip Bar full time, it was a leap of faith. To cut costs in other ways, look for manufacturers or white label companies that can accommodate lower minimums, start with a limited number of products, and find opportunities to barter and team up with other brands to share costs on things like photo shoots and marketing campaigns. How does a new mascara get visibility among the literal thousands? How to start a makeup line in 8 steps ‍♀️. Wide eyebrows make you younger. In fact, it won’t be. Megan Cox, founder of lash brand Amalie, took her experience building her own brand and formulations and launched Genie Supply, a “beauty lab for entrepreneurs” that specializes in private label clean cosmetics customized for small brands making a first foray into manufacturing. Most newer smartphones come with high-quality cameras already installed. Yes! There are few industries that exemplify the impact better than the beauty industry. I know this seems like a weird thing to make an sell but play doh kits are a hot selling on Etsy and they also make a great gift for young children. Get free online marketing tips and resources delivered directly to your inbox. Oh and Ps Have you heard of using baby powder as eyeshadow? The traffic she drove to her blog helped drive sales for her store. The cosmetic company will provide you with a login where you can customise your online store by including your name, address and telephone number in case customers have questions about the products. Kate partnered with a complementary blog and beauty box business with a massive audience of her own target customers. Apps can add more functionality to your store to help you sell cosmetics online. In order for us to effectively sell, I needed to be able to produce en masse. Another YouTuber, Eshani Patel launched Rani Cosmetics after her success with beauty unboxings on her popular channel. It’s different from “branding,” which is the outward visual reflection of “brand” through your logo and design guidelines. She follows more dogs than humans on Instagram and isn't a real redhead. 5 Sites To Sell Makeup From Home #1 – Glambot One of Glambot’s taglines is “trade makeup for cash,” and they are not kidding. As a customer, I’m faced with a good problem—there’s too much choice. If you’re developing your own formulations, it’s a bigger learning curve, but it ultimately gives you more freedom to experiment and develop something truly unique. You might … Check out these easy ways to make your own makeup!BoldlyBuzzFeedYellow has changed its name to Boldly. Create a personal website where clients can buy make-up directly from you. How to sell makeup online. To make sure you get the highest possible offer, check out our What Can I Sell Page. On the other hand, if you decide to use generic Chinese brands from Alibaba, make sure to ask for the certifications for the ingredient claims. This website has a rigorous method it uses to sanitize and package used makeup before sales. If you do, carefully test and document your process so your formula remains consistent as you grow or move to a commercial facility. Here are some Shopify App Store suggestions for makeup brands: Themes are the foundation of your website design. KateLoveless created Redhead Revolution after finding very few suitable options to suit her ultra-fair complexion and light eyelashes. There are two main ways for buying and selling used makeup. This is a more accessible option for young brands. Our Sell Team considers several factors when pricing offers. It: Be sure to rigorously stress test not only your products but the packaging, too. It's the same content you know and love just Bolder. You may also have to get rid of products if their labels are gone. Your photos are the most important part of selling your makeup. If you are selling makeup online, customers don’t have access to trying your product on their own skin, so be as detailed as possible. She quit her Wall Street job to pursue her side gig—making inclusive cosmetics from her kitchen. “Used cosmetics present some serious health and safety concerns because the products and applicators used to apply them often come into direct contact with the body,” the company’s policy states. Here, we’re referring to making formulations from scratch in a manufacturing facility. Make sure you know how to create good make up execution video. Prices include shipping via stamp method (no tracking). Essential reading: Powering the Pout: The (Other) Woman Behind Kylie Cosmetics is a case study about Seed Beauty, the white label manufacturing company behind ColourPop and Kylie Cosmetics. For India, UGC (user-generated content) has proved to be an effective tool to help find new customers. Incentivize referrals and reviews by offering discounts on future purchases, or send product samples to encourage sharing. You can also sell makeup online by skipping the manufacturing altogether. If bootstrapping isn’t helping you see enough growth, check your eligibility for Shopify Capital, a simple funding solution that you access directly from your store’s dashboard and pay off as a percentage of your sales. Wear the makeup yourself and show others–I always wear Avon makeup. If you’re U.S. based, you are required to send a minimum of 20 items from the approved brands list (international sellers are require to send 30 items). “I was actually able to go to the factory in person and meet the people and create a relationship with them.”, When building Vive, Leslie says she and Joanna did research and reached out to several manufacturers—sometimes being ignored—and requested many samples before finally settling on one. Think themes: local-only brands, natural or organic products, products for specific skin types or conditions, etc. Though many retailers have weathered the storm and found clever ways to adapt the shopping experience for the safety of their customers, the pandemic has made it especially challenging for online brands to adopt a multichannel strategy. If you find yourself in this kind of situation, there is yet hope as you can sell your pre-loved makeup to others and at least earn some cash off them. Place equal amounts of beeswax, shea butter, and coconut oil in a dish. Body care – body butters, exfoliating scrubs, creams and lotions. When Kate launched Redhead Revolution, she was producing products as a home business, selling on online marketplaces. They check the approved list to make sure the makeup, brushes  and tools, unused skincare or perfume samples sent in are preferred brands. Before selling your used make up, you have to get them disinfected to prevent spreading infection and germs to others. Just this week, she quit working for other people and is now running Vive full-time. Here’s how 100% Pure handles product descriptions on each product page, using swatches to illustrate color options and tabs to organize information into categories: Enhance product pages with large, clear images of the product on a white or clean background, as well as with lifestyle/beauty images that capture the product used on a model (ideally on several models of varying skin tones). When it comes to makeup I actually wear on a regular basis I find I tend towards subtle, easy-to-apply stuff (read: stuff that goes on easily and lightly enough that it disguises my amateurish makeup application skills). There are numerous online platforms that sell used makeup legally. Product development is expensive. While you’re still in the design phase of your product, think about how the product and package might be displayed in a physical setting. “Instagram showcases the experience of shopping at my store from the POV of the customer,” she says of the photos shared by people who tag her brand—something she actively encourages customers to do. Within your country, there may be state- or region-specific rules as well. Any makeup can be divided into a warm or cold makeup type. “I had a whiteboard in my dining room with a list of all the brands I wanted to contact and whether or not I had heard back from them.” She curates brands for her online and physical store that are cruelty free and natural, bringing coveted labels over the border for her Canadian customers. - Monica M. (San Francisco, CA) Hi! “I realized there’s no way that I should keep doing something that I wasn’t an expert at,” she says. Any one of those brands may sell 10 different mascaras, promising every feature from lengthening to curling to water resistance. So, it is not a surprise that people will try their best to get a good bargain even if it means going to the extreme of buying makeup that has already been used by someone else. As you learn about your customers’ habits, you’ll evolve. Online beauty retailers such as Glambot will grant you the permission to exchange your partially used makeup for money. For example, if your supplier claims that their makeup products are organic, make sure to ask for a certification. Here are great places you can make a bundle while selling your used makeup. If you took my advice from the beginning of this guide, you’ve likely nestled into a particular segment of beauty with less competition. Removing the password from your online store is just a jumping off point, though—it doesn’t have to be perfect yet. I can find a lot of wholesale suppliers. However, if you plan to sell cosmetics that contain APIs (active pharmaceutical ingredients) like sunscreens, salicylic acid, antiperspirants and others, then you do need to register your business and your products with the FDA. See Selling Sunscreens to get more details. They not only help with SEO but also provide valuable information to help customers make informed purchases and reduce returns. As discussed above in our white label section, your brand may be even more important than the actual product. But you are wrong. Try Shopify free for 14 days, no credit card required. Create a blog version of the step by step application … You can apply to how to sell makeup online or you can make – a day-time or evening, anti-aging or theatrical makeup. You may choose to employ a third-party firm to perform an audit on any manufacturers or vendors before you do business with them. To start, you should know that you cannot sell your used makeup the same way you can sell unopened makeup. Melissa had become increasingly frustrated by the lack of diversity in beauty and decided to do something about it. The how to sell makeup is a cool thing that brings youth back and reduces the age by 5-10 years. Have a solid returns policy in place and a convenient process to ensure that returns are seamless for customers and painless for you. 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