The Chinese name喜力 (xǐ lì) does not sound like the original brand and the Chinese meaning, happiness power, bears no semantic meaning either. Are there any odd brand names that you've come across in China? I had found about 500$ cash on the street and we splurged. Heineken Asia Pacific, formerly Asia Pacific Breweries (APB) is an Asian brewery company founded as Malayan Breweries Limited (MBL) in 1931, in a joint venture between Heineken International and Fraser and Neave, it was renamed Asia Pacific Breweries (APB) in 1989 and given its present name after merging with Heineken Asia Pacific in 2013. Myth is a cool name for a man, woman, cat or dog. Information and translations of Heineken in the most comprehensive dictionary definitions resource on the web. I likes it....In Amsterdam the Heineken folks were great, but I did prefer Amstel, especially with the best Chinese food I have ever had! Let us know! "喜(xǐ)" means “Happy” or “Like”, and “力(lì)” means power. Out of 6,028,151 records in the U.S. Social Security Administration public data, the first name Heineken was not present. Meaning of Heineken. Audi; The well known car brand chose a name that sounds the same in Chinese, 奥迪 (ào dí). To Westerners, that’s Nike, BMW, Heineken and _____, respectively. Heineken; This alcohol brand chose option 1 above. That makes complete sense; the more money you have beyond what you need for basic necessities, the easier it is to blow cash on fun stuff like beer. About TutorMing Definition of Heineken in the Definitions.net dictionary. It is possible the name you are searching has less than five occurrences per year. What does Heineken mean? Heineken's Chinese brand name is "喜力(xǐ lì)." How Popular is the name Heineken? This helps too convey the brand's values. More than many nations, China is a place where _____ are imbued with deep significance. Intangible: brand name is most valuable asset of the Heineken Company, they has built this name Heineken with premium brand. Fun Facts about the name Heineken. Heineken . It's first time Heineken has run such a Chinese New Year campaign across Asian markets and in preparation, it interviewed consumers across the region in search of creatively inspiring insights. Heineken entered the Chinese market in 1983 and sells its Heineken, Tiger and Sol in China, along with local brands Anchor and Hainan Beer, however has struggled to establish a foothold. Now, it’s putting down around €10m ($11.7m) a year to associate its non … The company recognizes that brand is very important key for them to develop a strong presence globally in the beer market so that Heineken have a lot of marketing activities for its brand name. Please use the pulldown menu to view different character maps contained in this font. Heineken has been a Uefa partner in one way or another since 1994. 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